Contemporary Art World -101

One of Lisa’s painter friends remarked to me about my how lively my web site is, and contrasted it to that of her gallery which is much more staid, and typical. So many random people compliment me on my site and I’m proud of how it differs from most galleries. It’s amazing how a web site reflects a personality.  Not only is my web site different from most others – but so is my gallery, and they both reflect my peculiar ideas about what the art business should be.

Most gallery sites don’t list prices.  My dealer friends thinkthat it’s crass to show prices – waaay too commercial.  They also think the client will call if they’re interested and then can be engaged in conversation and even sold something.  I think that listing prices for all to see is not crass but transparent.  And I also think that if prices aren’t listed, clients will assume they can’t afford the work and will never call.  People always tell me my site is easy to use compared to other dealers.  They don’t even realize that listing prices is what makes it that way.