Contemporary Art World -101

Now that the art market is in free fall, we’re all scratching our heads wondering what to do next.  I say we should get a bunch of art dealers together  and all go to the movies on  Wednesday afternoons.  Can you imagine anything more self-indugent?    and more fun?  But really what starts happening is that we all increase our marketing efforts – so you’ll see more emails, blogs etc., from your favorite dealers.  And then, some folks will give up.  As I’ve mentioned before, a lot of people are in the art business because a gallery can be very emotionally rewarding – not because they’re making tons of money.  So when the business gets really difficult and it isn’t fun anymore – they leave the business for something a bit easier.  But it’s always hard to see galleries close because that just means one more silenced voice, but now, with the internet, etc., perhaps there are more economical ways to do business.  Perhaps  dealers should share spaces or use popup spaces that take advantage of empty retail stores.